Bertram Capital Exits Tactacam with Sale to GTCR

EmitenTrust.com FOSTER CITY, Calif., Sept. 30, 2026 /PRNewswire/ -- Bertram Capital ("Bertram") announced today the completion of the sale of its portfolio company Tactacam ("Tactacam" or the "Company") to GTCR. The transaction represents the first exit from Bertram Capital Fund V, the firm's 2023-vintage flagship fund. Terms of the transaction were not disclosed.

Headquartered in Billings, Montana, Tactacam is a pioneer in cellular-connected camera technology for the outdoors. The Company's flagship REVEAL brand is a category-leading line of cellular trail cameras trusted by hunters and land managers nationwide. The Company's Defend brand extends the same cellular platform into property security, delivering live-view monitoring of homes, gates, barns, job sites, and other remote locations without the need for Wi-Fi, wiring, or professional installation.

"On behalf of the Bertram team, we want to thank and congratulate the founders and employees of Tactacam on this milestone," said Ryan Craig, Partner at Bertram Capital. "They have built a business with consistent revenue growth, expanding market share, and a scalable model that positions them well for continued growth. We are proud to have partnered with the founders and executive leadership team, who worked tirelessly to build an exceptional company and product."

Jeff Drazan, Managing Partner at Bertram Capital, noted, "Our successful investment in Tactacam was made possible by excellent teamwork between the Bertram Capital and Bertram Labs teams. The data science team at Bertram Labs, led by Billy Mateker, played an integral role in helping our investment team gain conviction in the company and helping the firm understand the business's potential."

"We decided to partner with Bertram when they offered us something no one else would, a true 50/50 partnership," said Jeff Peel, Founder and CEO of Tactacam. "They supported us when we needed them to, such as by helping us hire key executives, and gave us the freedom to execute on our plan to build the business. Additionally, the employee incentive plan we jointly implemented provided a generous mechanism to reward our employees for their hard work. The Tactacam team appreciates Bertram's effort and support along the journey."

Bertram would like to thank the team at J.P. Morgan for serving as financial advisor to Bertram and leading the Tactacam sale process. Latham & Watkins served as legal counsel to the Company, and Ashurst Perkins Coie served as legal counsel to Bertram's entities.

About Tactacam

Tactacam is a leading provider of cellular-connected cameras for the outdoor and security markets. Through its Reveal and Defend product lines and its proprietary subscription platform, Tactacam serves a community of more than one million subscribers nationwide. Learn more at www.tactacam.com.

About GTCR

Founded in 1980, GTCR is a leading private equity firm that invests behind The Leaders Strategy™ – finding and partnering with management leaders in core domains to identify, acquire and build market-leading companies through organic growth and strategic acquisitions. GTCR is focused on investing in transformative growth in companies in the Business & Consumer Services, Financial Services & Technology, Healthcare and Technology, Media & Telecommunications sectors. Since its inception, GTCR has invested more than $35 billion in over 300 companies, and the firm currently manages $45 billion in equity capital. GTCR is based in Chicago with offices in New York and West Palm Beach. For more information, please visit www.gtcr.com. Follow us on LinkedIn.

About Bertram Capital

Bertram Capital is a private equity firm targeting investments in lower-middle-market companies. Since its inception in 2006, the firm has raised over $4.0B of capital commitments. In addition to supplying strategic growth capital, Bertram Capital seeks to leverage proprietary processes and services, Bertram High-5

 and Bertram Labs, to empower its portfolio companies to unlock their full business potential.

The Bertram High-5

 is an operationally focused value-creation strategy, which includes management augmentation, operational initiative implementation, complementary business acquisition, sales and marketing improvements, and leveraging technology and IP. The cornerstone of this strategy is Bertram Labs, its in-house technology team, which aims to drive growth and value through digital marketing, e-commerce, big data and analytics, application development, and internal and external platform optimization. Bertram Capital V focuses on control investments in industrial, business services, and consumer sectors with more than $7.5M of EBITDA. Bertram Ignite I focuses on control and non-control investments in industrial, business services, and consumer sectors with a minimum of $3M of EBITDA.

Visit www.bcap.com for more information.

Contacts:
David Hellier
pr@bcap.com

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SOURCE Bertram Capital