Équité Association Welcomes Heather Masterson as President & Chief Executive Officer

EmitenTrust.com TORONTO, Sept. 17, 2026 /CNW/ -- Marking a new chapter for Équité Association, Heather Masterson assumes the role of President & Chief Executive Officer. Heather Masterson succeeds inaugural President & Chief Executive Officer, Terri O'Brien, who is retiring after leading the association through its formative growth and establishing its position as a national leader in combatting insurance crime.

Heather Masterson joins Équité with more than 30 years of insurance experience, including executive leadership, in the Canadian property and casualty (P&C) industry; most recently, she served as President & CEO of Travelers Canada. As a founding member of Équité's Board of Directors, she brings a deep understanding of the association's mission, membership, and strategic vision.

"On behalf of the Board of Directors, I am delighted to welcome Heather Masterson as Équité's next President and CEO. Having served on our Board, Heather brings great insight into the association along with an exceptional track record in Canadian P&C insurance leadership. She is uniquely equipped to advance the strong foundation built by Équité's inaugural President and CEO, Terri O'Brien," said Paul Johnstone, Chair of Équité's Board of Directors and President, Chubb Insurance Company of Canada. "Terri's vision for Équité helped to transform how our industry collaborates to fight insurance crime in Canada. With our deepest appreciation, we thank Terri for her service and wish her the very best in her next chapter as we step into this exciting new chapter with Heather."

"I am honoured to step into the role of President & CEO at Équité Association and look forward to building upon the vital work of combatting insurance fraud and crime across Canada," said Heather Masterson. "Having served on Équité's Board of Directors, I have seen firsthand the impact of this association. I want to recognize Terri O'Brien for her outstanding leadership and the strong foundation she built. I look forward to working alongside Équité's talented team, our valued members, and our industry partners to strengthen the work we do together."

"It has been an incredible honour to lead Équité Association as its inaugural President and CEO," said Terri O'Brien. "We have built something that never existed before in Canada, backed by a team truly dedicated to positive culture and shared success. I could not be more confident in Heather's ability to lead the association through its next chapter. Équité is exceptionally well-positioned for continued growth under her leadership, and I am committed to a thoughtful transition to ensure our momentum continues with purpose."

Heather Masterson's appointment marks a pivotal new phase as the organization continues to expand its capabilities and deepen member engagement across the country.

About Équité Association
As the national authority on insurance crime and fraud prevention, Équité Association is a not-for-profit organization supporting Canadian property and casualty (P&C) insurers. Équité combats the insurance crime problem that takes advantage of vulnerable Canadians by deploying advanced analytics, intelligence best practices, and coordinated investigations. Delivering improved service and fraud analytics for vehicle, property, and cargo recovery to its members, Équité collaborates with law enforcement, partners and industry organizations to protect Canadians against exploitation.

SOURCE Équité Association