Golden 1 Credit Union Announces Enhanced Branch and Financial Resource Center in Chico

EmitenTrust.com New community resource offers financial education, personalized guidance and trusted banking services to the region

CHICO, Calif., Sept. 30, 2026 /PRNewswire/ -- Golden 1 Credit Union (Golden 1) is expanding financial access and support in the Chico region with the launch of its newest Branch and Financial Resource Center. Located at the site of its existing Chico Branch, the enhanced Chico Branch and Financial Resource Center will provide community members with convenient access to banking services, financial education, and personalized support in one place.

The Chico Branch and Financial Resource Center brings together everyday banking services with free financial education resources and individualized support tailored to the community's evolving needs. In addition to Golden 1's full suite of banking services, the location will offer expanded financial education, one-on-one guidance and community-focused programming on topics including budgeting, credit building, debt management, and homeownership, among other topics.

"Golden 1 is committed to meeting Californians where they are and providing the resources they need to build stronger financial futures," said John Fischer, senior executive vice president and chief growth officer for Golden 1 Credit Union. "This year, we've launched three new Financial Resource Centers across the state to increase access to the financial solutions and support that our members need to thrive. We look forward to continuing this work to support the Chico community."

The Chico Branch and Financial Resource Center will support Golden 1's collaboration with local organizations and institutions focused on the financial well-being of Butte County and its residents. Through community partnerships and educational programming, the Branch and Financial Resource Center will serve as a space where Chico and Butte County can access resources to achieve their financial goals, connect with one another and build community.

"Financial well-being is about more than access to banking services. It is about having the knowledge, guidance and resources to make informed decisions at every stage of life," said Young Moon, senior vice president, retail member service and performance at Golden 1 Credit Union. "We're proud to expand our offerings in Chico and create a space where community members can connect with our team and find support relevant to their individual needs."

"We are proud to serve the unique network of families, students, businesses, and nonprofit organizations that make up the Chico region," said Cesar Alfaro, Chico branch manager at Golden 1 Credit Union. "Over the last two decades, I've seen firsthand how access to financial products and education has made a meaningful difference in our members' lives. We look forward to using the Branch and Financial Resource Center to support this community for years to come."

As part of its commitment to helping build financial confidence, the Chico Branch and Financial Resource Center will host a workshop on fraud prevention and scam awareness on Tuesday, October 6. The workshop is free and open to the public. Attendees will receive practical tips for recognizing common scams and strategies for protecting their finances.

Golden 1's Chico Branch and Financial Resource Center is located at 239 W. 2nd St., Suite 1, Chico, CA 95928 and is open Monday through Friday from 10 a.m. to 5 p.m. and Saturdays from 10 a.m. to 2 p.m. Community members interested in attending a workshop can schedule an appointment online. One-on-one sessions are also available to book online. 

ABOUT GOLDEN 1 CREDIT UNION

With more than $22 billion in assets, Golden 1 Credit Union is one of the largest credit unions in the United States, providing easy access to the financial solutions, resources, and support their members and communities need to improve their well-being. Golden 1 is committed to creating a more equitable and financially inclusive California and proudly serves all those who live or work there. Golden 1 is more than 1.1 million members strong and has over 2,000 employees. Visit golden1.com for more information.

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SOURCE GOLDEN 1 CREDIT UNION