Just Women's Sports Acquires Victra Sports, Launches Mobile App And New Sports-Specific Channels

EmitenTrust.com The strategic investments cap a landmark year of growth for the company, following new funding, league partnerships and a rapid expansion of its programming slate.

LOS ANGELES, Oct. 13, 2026 /PRNewswire/ -- Just Women's Sports (JWS), the leading media brand dedicated to women's sports, today announced three major milestones in a single year of rapid expansion: the launch of the JWS mobile app; the acquisition of Victra Sports, a women's sports technology company; and the debut of new sport-specific sub-brands in basketball and soccer.

Together, the moves represent the next stage of JWS's evolution from a media brand into the central digital infrastructure for women's sports, giving a rapidly-growing fanbase a single destination to follow the games, teams, leagues and stories they care about.

The JWS app is now available on the Apple App Store and Google Play. Download it HERE.

JWS now reaches more than 115 million people each month across its digital and social platforms, with an owned audience of more than 6 million followers. The company's mission is to build on that scale by onboarding the next 10 million women's sports fans, creating an accessible entry point for new fans while building deeper products for the audience already driving the industry's growth.

A new home for women's sports fans

The JWS app gives fans a dedicated home for live scores, schedules, statistics, personalized accounts, push notifications and JWS's original editorial and video coverage.

Built on technology acquired through Victra Sports, which was founded by Haro Trenkler and Anna Malepeai, the app goes beyond aggregating information already available elsewhere. It combines JWS's own content and scoreboard with real-time statistics and analytics, addressing a longstanding gap in how fans are able to follow and understand the games.

"Women's sports is entering a fundamentally different era," said Haley Rosen, Founder and CEO of Just Women's Sports. "More people than ever have access to the games, but the digital experience still hasn't caught up with the growth of the industry. We've spent years building one of the largest audiences in women's sports. Now we're building the infrastructure that this audience needs."

Building brands around individual sports

Alongside the app, JWS is launching Just Women's Hoops and Just Women's Football, two new sport-specific brands. Each will feature its own editorial voice, programming and community dedicated exclusively to its sport.

The strategy represents a different approach from legacy sports media companies, which have traditionally built women's sports verticals within brands organized primarily around men's sports. JWS is instead expanding from a platform already dedicated entirely to women's sports, creating specialized brands around the individual sports and fan communities driving the industry forward.

"Other platforms treat the whole of women's sports as a single bucket," said Rosen. "We know women's sports is bigger than that, and launching dedicated communities is a huge step toward building an ecosystem that can serve this entire space."

Investing in the next era of women's sports

The announcements cap a landmark year for JWS. The company raised a new funding round, became an official Emerging Media Partner of the WNBA, deepened its longstanding NWSL partnership, and partnered with Monarch Commerce to revamp its merch store.

About Just Women's Sports

Just Women's Sports Inc. (JWS) is a digital-first consumer media brand dedicated to 100% women's sports, 100% of the time. Through original programming, digital media, and editorial coverage, JWS makes it both easy and fun to be a women's sports fan.

Find Just Women's Sports on Instagram, TikTok, YouTube, Twitter, Facebook, and at justwomenssports.com.

Press Contact:

Eric Nemeth

justwomenssports.com/

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SOURCE Just Women's Sports (JWS)