Rich Products Deepens Investment in Buffalo and Company Growth with Reimagined Customer Innovation Center at Global Headquarters
EmitenTrust.com BUFFALO, N.Y., Sept. 29, 2026 /PRNewswire/ -- Global, family-owned food company Rich Products (Rich's) today announced the completion of its newly redesigned Customer Innovation Center at its global headquarters in Buffalo, a $3.2 million investment transforming underutilized space into a modern, digitally powered destination designed to create greater value for customers. Blending hospitality, culinary expertise and advanced production capabilities into one integrated environment, the center enables Rich's to deliver more immersive, flexible customer experiences with greater speed and vitality, both in person and online.
The redesigned space features cutting-edge technology, including video walls, ultra-wide screens and smart displays, creating a highly engaging environment for visitors. Functional, high-end culinary and hospitality areas, along with thoughtfully designed collaboration spaces support a growing demand for dynamic hybrid customer experiences that meet today's evolving industry expectations.
"Innovation doesn't happen in isolation," said Richard Ferranti, CEO, Rich Products. "It happens when our associates and customers collaborate to solve real challenges. This center is designed to accelerate that process, bringing together people, technology, culinary expertise and creativity in one place. It's an investment in our customers, the future growth of Rich's and Buffalo – the city we've proudly called home for more than 80 years."
Enhancing the center is an updated production space, which includes photography and videography studios that give teams a dedicated environment to create on-demand content, including live events, webinars, trainings and podcasts. Additionally, an innovation studio featuring custom-designed sets that represent various kitchen configurations supports commercial and home cooking demonstrations, product showcases and advanced digital production. Not only does this help drive stronger storytelling, but it strengthens Buffalo's role as an innovation hub within Rich's global network.
This renovation is the latest investment Rich's has made in its world headquarters' campus in Buffalo. In 2025, the global food company announced the strategic expansion of its Niagara St. campus and continued investment in the surrounding neighborhood with subsidiary business ROAR Logistics relocating its corporate headquarters to 1120 Niagara St. and Rich's acquisition of the historic Curtiss Malt House property at 1100 Niagara St. The total projected investment in both sites is approximately $10 million.
As Rich's continues to grow and evolve for the future, the company remains deeply committed to Western New York and making strategic investments that enable it to remain a private, family-owned company, headquartered in Buffalo, that's successful over the long term.
MEET RICH'S
Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods among others. Working in 100 locations globally, with annual sales of $5.8 billion, Rich's is a global leader with a focus on everything that families make...possible.
Rich's®—Infinite Possibilities. One Family.
Learn more at Richs.com or join the conversation on Facebook, Instagram and LinkedIn.
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SOURCE Rich Products Corporation