Rosie Raises $7 Million to Bring Flexible Childcare and Household Support Beyond Seattle
EmitenTrust.com After scaling from zero to seven-figure ARR in eight months, the former YC & Amazon leaders behind Rosie are betting that in an age of AI, the future of family support is still human.
SEATTLE, Oct. 20, 2026 /PRNewswire/ -- Rosie, the membership for flexible childcare and household support, today announced that it has raised $7 million across two oversubscribed financing rounds. Bling Capital and Reach Capital led the rounds, with participation from Graham & Walker, Marketplace Capital, Ingeborg Investments, Precursor Ventures, Mother Ventures, Yonder Ventures and notable angels including co-founder of DoorDash, Evan Moore. The funding will support Rosie's first expansion beyond Seattle, with launches planned in Austin and San Francisco in the coming months.
Founded by former Amazon & YC leaders and mothers Mitra Raman and Karthika Shankar, Rosie quietly launched in Seattle in January 2026. The founders worked as Rosie's first Pros to learn what families and Pros need. Since then, Rosie Pros have delivered more than 17,000 hours of childcare and household support to over 250 member families through organic growth.
"I looked over at my son playing with the babysitter one day while I was making dinner and thought, 'I wish we could switch' That moment clarified the problem we wanted to solve. We built Rosie to give families flexible support to meet the week in front of them, whether that means caring for a child, folding laundry or resetting the kitchen – whatever keeps a family and home running," said Mitra Raman, co-founder and CEO of Rosie.
Rosie uses AI to make getting human help feel remarkably easy. Rosie's AI learns each household's routines, schedules, preferences and favorite Pros, then handles matching, scheduling, coordination and payments behind the scenes. Families book the support they need without repeatedly explaining how their home runs, while Pros arrive with context and can build lasting relationships with their families. While AI can organize a family's week, it can't pick up a child, fold laundry or become a familiar face in the home. Rosie does both.
"The thing that really changed for us wasn't just having the help. It was the low lift to get someone home. I love that someone else handles most of the communication and setup, and a Pro can come in and do things without asking a single question or without me being home. It removes the enormous amount of labor of accessing help in the first place," said an early Seattle member.
Better support for families means better work for the people providing it. Rosie gives Pros the flexibility to choose work that fits their schedules & preferences and the opportunity to return to the same households, building familiarity and trust over time.
After its success in Seattle, Rosie is now gearing up to launch in Austin and San Francisco. Parents in those markets can join the waitlists at rosiematch.com, and families elsewhere can request Rosie come to their city next.
"As a dad of three young kids, I know all too well the chaos that working parents face with childcare and daily tasks. We're excited to back Rosie as they bring vetted, hyperpersonalized support to families, while creating access to flexible yet consistent earnings for often-overlooked household professionals," said James Kim, Partner at Reach Capital.
Investors in the Rounds
Institutional investors
- Round leads: Bling Capital and Reach Capital
- Additional participation: Graham & Walker, Marketplace Capital, Ingeborg Investments, Precursor Ventures, Mother Ventures and Yonder Ventures
Notable angel investors
- Ryan Delk, founder and CEO of Primer
- Evan Moore, co-founder of DoorDash
- Varadh Jain of Opendoor
- Naman Trivedi, founder and CEO of WattBuy
- Ajay Mehta, founder of Tolan and Birthdate
- Aviel Ginzburg of Techstars and Foundations
About Rosie
Rosie is a care company that supports families with access to vetted childcare and household support and provides flexible work to caregivers. Rosie's AI-powered Family Manager learns each family's routines and preferences, then coordinates matching, scheduling and payments behind the scenes so families can build lasting relationships with people they trust. Founded by former Amazon & YC leaders and mothers Mitra Raman and Karthika Shankar, Rosie launched in January 2026 and is expanding to Austin and San Francisco. Learn more at rosiematch.com.
Media Contact
Mitra Raman, Co-Founder and CEO, Rosie
mitra@rosiematch.com
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SOURCE Rosie Match, Inc.