Atomic Raises $12.5M to Build the AI Control System for Physical Goods Companies

EmitenTrust.com Founded by former Tesla supply chain leaders, Atomic already automates 90% of purchasing for DoorDash's DashMart business and helped Good Chop cut inventory in half while more than doubling revenue.

BOSTON, Sept. 29, 2026 /PRNewswire/ -- Atomic, the AI-native supply chain planning platform, today announced a $12.5 million Series A led by Klass Capital and Madrona. Adrian Schauer of Klass Capital and Matt McIlwain of Madrona join Atomic's board. 

Atomic will use the funding to extend its platform from planning and decision support into a control system that connects a company's business objectives to its daily operating decisions, with AI agents extending the capability of human teammates. When demand shifts or supply tightens, planning teams have to understand what changed, compare responses and adjust what gets bought, built or moved. Atomic connects that work in one operating model. Teams can improve the logic behind a decision and carry that improvement into the orders the business places every day.

The company was founded by Michael Rossiter, Neal Suidan, and Jeff Goodrich, who together led Sales and Operations Planning and planning at Tesla through the Model 3 ramp-up and built a 50-person planning engineering organization. The company was incubated at DVx Ventures, the venture firm founded by former Tesla President Jon McNeill, who worked alongside the team at Tesla and now serves on Atomic's board.

"Most companies can't justify building the kind of planning engineering team we had at Tesla," said Rossiter, Atomic's co-founder and CEO. "They're still running critical parts of their business through legacy software, hundreds of spreadsheets and individual heroics. Atomic gives them that capability as a product."

Companies can deploy Atomic's sales and operations planning layer in about 30 days using the data they already have. From there, Atomic can expand into detailed planning and execution, running alongside a company's existing ERP rather than requiring the business to rebuild its processes around new software.

For DoorDash's DashMart business – the company's convenience and essentials store – Atomic now automates 90% of purchasing across hundreds of sites. DashMart migrated to Atomic in about three months with feature parity and zero business disruption. Its team recently used Atomic's AI to build new purchasing logic for how primary and backup suppliers should be used in roughly an hour. Atomic then applied that logic across daily purchases, helping shift more volume toward primary suppliers and improve gross margins.

"Atomic has helped us plan and manage inventory more proactively, so we can maintain high service levels for consumers even in times of disruption," said Nick Palefsky, Director of New Business Verticals at DoorDash. "Turning a forecast into the right purchase at the right site takes operating judgment we've built over years. What to carry where, how to substitute when a supplier misses. Atomic is how we apply that judgment across our network every day."

Additionally, Good Chop, HelloFresh's meat box subscription business, used Atomic to reduce inventory on hand from eight or nine weeks to four while more than doubling revenue and expanding its distribution network and product range.

"Atomic helped us keep inventory under control as we expanded the business. It's the core engine we use to plan supply and place purchase orders," said Seb Tron, president of Good Chop.

Atomic's AI agent platform, Nucleus, is also in daily use by customers for tasks including S&OP preparation, inventory questions and supply-risk checks. The new funding will be used to expand the platform and support larger enterprise deployments.

Adrian Schauer of Klass Capital and Matt McIlwain of Madrona will join Atomic's board alongside Jon McNeill, co-founder and CEO of DVx Ventures and the former President of Tesla. DVx incubated Atomic and has backed the company since its earliest days.

"We've never heard customers talk about a software vendor the way they talk about Atomic. They trust it with daily operating decisions and are asking for more," said Daniel Klass, founder and managing partner of Klass Capital.

"We backed Atomic at the seed because the founders had lived this problem at Tesla. A year and a half later, their platform runs daily purchasing across DoorDash's DashMart network. Most enterprise AI stops at a recommendation. Atomic acts on the plan and shows its work. We're pleased to co-lead this round and join the board," said Matt McIlwain, managing director of Madrona.

"Michael, Neal and Jeff helped build the system that allowed Tesla to operate at a scale and speed that traditional supply chain software simply wasn't designed for," said McNeill. "What gets us excited about Atomic was the opportunity to take what they learned solving one of the hardest supply chain problems in the world and turn it into something any company can use. AI now makes it possible to give companies not just better forecasts, but a system that can actually make and execute decisions."

Atomic's customers include DoorDash's DashMart, GoodChop (HelloFresh), Starface World, OOFOS, LMNT and Vincero.

To learn more, visit atomic.supply.

About Atomic

Atomic is building the AI control system for physical goods companies. Founded by former Tesla planning leaders, Atomic gives planning teams a model of their business at the product level, recommendations that show their reasoning, and AI agents that take on more of the work as trust builds. Atomic is backed by DVx Ventures, Klass Capital, Madrona, Alumni Ventures, and Sandberg Bernthal Venture Partners. Learn more at atomic.supply.

Media contact: 

Lindsay Mahaney 

atomic@meetkickstand.com

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SOURCE Atomic