Maine Community Bank Partners with Cetera Financial Institutions to Support Growth of Its Wealth Management Program
EmitenTrust.com Partnership brings approximately $120 million in AUA, centered on growth and personalized service
SAN DIEGO, Sept. 29, 2026 /PRNewswire/ -- Cetera Financial Institutions has partnered with Maine Community Bank (MCB) to support the continued expansion of its MCB Wealth Management program. With approximately $120 million in assets under administration (AUA)
Headquartered in Portland, Maine, MCB reports that it's the largest mutual savings bank operating exclusively in the state, with nearly $3 billion in bank deposits and 21 branches across Androscoggin, Cumberland, and York counties. MCB is the unification of three historic institutions – Biddeford Savings, Mechanics Savings, and Gorham Savings Bank – most recently combining with Gorham Savings Bank in 2025. Together, these three local Maine banks form MCB, a depositor-owned institution more than 150 years old whose guiding mission is to do what is right for its members, a principle that carries through every part of the bank's business.
Kim Donnelly, Chief Client Development Officer, oversees the bank's wealth management program. The team is led day to day by Matthew Cyr, AIF
MCB Wealth Management joined Cetera from LPL Financial. Donnelly said the wealth management team wanted more support for its growing program, plus more consistency and a hands-on approach from its next financial services partnership.
"After meeting with Cetera and seeing the platform firsthand, it was clear this partnership offered the kind of personal touch and structured guidance we had been missing," said Donnelly.
In welcoming MCB, LeAnn Rummel, President and CEO of Cetera Investment Services, said: "Maine Community Bank has built something special over its 150-plus year history, and we are honored to support the next chapter of its wealth management program expansion. This partnership combines the trust of a local community bank with Cetera's deep financial institutions experience, at-scale resources and proven infrastructure that helps clients confidently pursue their financial goals."
For more than 42 years, Cetera has delivered deep industry expertise and award-winning technology to help financial institutions offer trusted investment experiences and drive strong growth, empowering individuals to pursue their financial goals. Together, Cetera and MCB look forward to giving clients even more ways to access guidance and plan for their financial futures with confidence.
Visit Cetera Financial Institutions for more information.
About Cetera
Cetera is the premier financial advisor Wealth Hub, empowering independent advisors and institutions with personalized support, flexible affiliation models, and end-to-end growth solutions. Home to approximately 12,000 financial professionals and institutions, Cetera's multi-channel ecosystem enables financial professionals to grow, scale or transition their businesses on their own terms.
Unlike traditional IBDs, Cetera offers true choice – blending modern technology, integrated wealth solutions, and a community-driven culture. Cetera's five-channel model and commitment to long-term advisor value provide a scalable blueprint for consistent, repeatable growth.
As of June 30, 2026, Cetera firms manage approximately $688 billion in assets under administration and $330 billion in assets under management. Its Voice of the Customer program has captured more than 50,000 advisor reviews, and over 45,000 five-star ratings, giving Cetera a 4.7 out of 5 satisfaction score.
Learn more at www.cetera.com and follow Cetera on LinkedIn, Instagram, Facebook, YouTube, and X.
Cetera is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101.
Avantax Planning Partners, Inc. (APP) and The Retirement Planning Group, LLC (TRPG), doing business as Cetera Planning Partners (CPP), are SEC registered investment advisers within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of Cetera). All referenced entities are under common ownership.
Cetera exclusively provides investment products and services through its representatives. Although Cetera does not provide tax or legal advice, or supervise tax, accounting or legal services, Cetera representatives may offer these services through their independent outside businesses. This information is not intended as tax or legal advice.
About Maine Community Bank
Headquartered in Portland, Maine Community Bank is the largest mutual savings bank operating exclusively in the state, with nearly $3 billion in assets and 21 branches across Androscoggin, Cumberland, and York counties. With a rich 150+ year heritage, the bank remains proudly 'All in on Maine' and committed to helping Maine families, businesses, and communities thrive.
As the only bank headquartered in Cumberland County, Maine Community Bank is a depositor-owned institution committed to local decision-making and offering a comprehensive suite of both personal and business financial services, as well as wealth management.
Committed to the well-being of its communities, Maine Community Bank annually contributes thousands of volunteer hours and financial resources to community-based initiatives. By investing in local partnerships that promote financial literacy, stimulate economic growth, and foster entrepreneurship, the bank strengthens the fabric of the communities it serves. Learn more at maine.bank.
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SOURCE Cetera Financial Group