The Loan Store Is Now Averra Financial

EmitenTrust.com Top-four national wholesale lender unveils new name and brand built around broker partnership, technology and product breadth

TUCSON, Ariz., Oct. 1, 2026 /PRNewswire/ -- The Loan Store, Inc., one of the four largest wholesale mortgage lenders in the United States, today announced it has changed its name to Averra Financial, Inc. The new brand, effective immediately, reflects the company's growth into a national lending platform and its continued commitment to the independent mortgage brokers it serves. The company's website is now www.averrafi.com.

Since acquiring the wholesale business of Homepoint in 2023, the company has expanded its product set, technology and national footprint, becoming a top-four wholesale lender in three years and building one of the largest non-QM platforms across all channels of lending. The Averra Financial name was chosen to signal that next chapter: a lender with the scale to compete nationally and the service model to keep brokers at the center of every loan.

"The Loan Store name got us here, but it no longer tells the whole story of who we are," said Phil Shoemaker, Chief Executive Officer of Averra Financial. "Averra reflects a company that has grown into a national platform, one built on speed, product depth and real partnership with the brokers who put their clients first. Our people, our pricing and our commitment to the broker channel don't change. Our name does."

The rebrand follows a period of product expansion for the company, including:

• Non-QM leadership. Averra is among the leading non-QM lenders in the nation, with non-QM volume up 68% fiscal year-to-date through August 2026 compared with the same period in 2025.
• Home equity through Aven. A HELOC partnership with Aven, which funded its first loan in May 2026, gives brokers a fast, digital home equity option for clients who want to tap equity without refinancing.
• Averra Advantage. An income verification tool that helps brokers qualify borrowers with complex or nontraditional income.

"Brokers told us what they need: more ways to say yes, faster turn times and a lender that shows up for them," said Jason Lee, President of Averra Financial. "Every part of this brand, from our products to our service standards, is built around that."

Brokers can learn more and access updated resources at www.averrafi.com.

For broker partners, the transition is designed to be seamless. Account executives, loan programs, pricing, approvals and existing pipelines are unaffected. Loans in process will continue to close as scheduled, and employee email addresses are moving to the @averrafi.com domain, with messages to legacy addresses forwarded automatically for the next several months.

About Averra Financial

Averra Financial, Inc. (formerly The Loan Store, Inc.) is one of the four largest wholesale mortgage lenders in the United States, serving independent mortgage brokers nationwide. Headquartered in Tucson, Arizona, Averra offers a full suite of conventional, government, non-QM and home equity products, supported by dedicated account executives and proprietary broker technology. Averra Financial, Inc. NMLS #1121650. Equal Housing Lender. For more information, visit www.averrafi.com.

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SOURCE Averra Financial, Inc.