12th Tech Launches New Marketing Website and uFloorit

EmitenTrust.com New marketing site highlights the continued expansion of 12th Tech solutions

AUSTIN, Texas, Oct. 15, 2026 /PRNewswire/ -- 12th Tech, a leading provider of collateral verification and floor plan portfolio technology, today announced the launch of its newly redesigned marketing website, showcasing the company's expanding suite of innovative solutions for lenders, dealers and auditors.

The new site reflects the continued evolution of 12th Tech and the growing capabilities of its technology across the floor plan portfolio lifecycle.

At the center of that expansion is Crescendo, 12th Tech's highly configurable platform supporting physical audits, dealer self-audits, dealer self-reconciliation, asset onboarding, workflow automation, risk management, reporting and portfolio visibility.

"Our technology continues to evolve because the challenges facing lenders continue to evolve," said Mark Abrams, CEO and Founder of 12th Tech. "Our new marketing website better represents what 12th Tech has become and where we are going. We are building technology that helps lenders manage collateral risk more effectively from onboarding through payoff."

Introducing uFloorit™

A key solution featured on the new marketing site is uFloorit, 12th Tech's newest collateral verification solution.

uFloorit gives lenders a structured way to validate assets being added to a dealer's floor plan, specifically inventory acquired outside traditional validated channels such as non-auction purchases, trades, private party purchases and dealer to dealer transactions.

Each lender determines what information must be collected. uFloorit can be configured to capture the specific asset details, documents, photographs and underwriting information required as part of that lender's approval process.

12th Tech uses authenticated, cryptographically sealed photographs to protect image integrity and provide greater confidence in the validity of the asset being presented.

By introducing verification before an asset is added to the floor plan, uFloorit helps lenders reduce risk at one of the most important points in the collateral lifecycle.

Expanding Across the Floor Plan Portfolio

12th Tech continues to expand its technology beyond traditional collateral auditing.

Crescendo provides lenders with a scalable platform capable of supporting more of the processes involved in managing a floor plan portfolio, including onboarding, verification, auditing, reconciliation, workflow management, risk analysis and reporting.

The platform is highly configurable, allowing lenders to establish requirements and workflows around their own business rules, portfolio, and risk strategy.

About 12th Tech

12th Tech exists to give wholesale lenders better visibility, stronger verification and smarter tools to manage collateral risk with greater confidence. The company believes floor plan technology should do more than document an audit. It should connect the information, workflows and verification tools lenders need to make better decisions across their portfolio.

Through Crescendo and solutions including Crescendo Hub, Crescendo Mobile, uVerify™, uReconcile™ and uFloorit, 12th Tech provides a highly configurable technology ecosystem spanning asset onboarding and verification, physical and dealer self-auditing, reconciliation, workflow automation, risk management, reporting and portfolio intelligence. The goal is not simply to complete audits, but to help organizations manage collateral risk and portfolio operations more effectively.

For more information, visit https://www.12thtech.com/

Media Contact

12th Tech, Inc.

Casey J. Holyk

caseyholyk@12thtech.com 

360.360.0123

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SOURCE 12th Tech Inc.